Wednesday, 18 June 2014

What do our staff and Leonardo DiCaprio have in common?

Big news everyone - don't know if you all saw this on the morning news but Barack Obama, John Kerry and Leonardo DiCaprio all met yesterday to discuss the health of our oceans. 

The SodaStream team are massive fans of Leo, not only for his acting talent, but also for his environmental voice. Leo has been an activist for our environment, and in particular our oceans, for many years now. It is wonderful to see someone use their celebrity profile for the good of others and his passion for our environment has definitely inspired our team today.

During their conference, the group discuss the damages seen to our oceans around the world to date. DiCaprio discussed his own personal experience, having witnessed a change in ocean health whilst diving;

''Since my very first dive in the Great Barrier Reef in Australia 20 years ago to the dive I got to do in the very same location just two years ago, I've witnessed environmental devastation firsthand...What once had looked like an endless underwater utopia is now riddled with bleached coral reefs and massive dead zones,'' he said.

While these comments have been reported as being blunt, our environment is changing and this is something which can be no longer ignored;

"If we ignore these problems, if we drain our oceans of their resources, we won't just be squandering one of humanity's greatest treasures" said Obama. "We'll be cutting off one of the world's major sources of food and economic growth, including for the United States. We cannot afford to let that happen".

 Leo continued with an announcement; his donation of $7 million to help further this cause and make a change.

Kerry also commented on the importance of understanding the damage we do to our natural oceans;

"Most people think the ocean is larger than life, an endless resource impossible to destroy. But people underestimate the enormous damage that we as humans are inflicting on the ocean every day," he said. "We run the risk of fundamentally breaking entire ecosystems."

As SodaStream is an active-green solution, producing up to 85% less carbon emissions than pre-packaged alternatives, we care deeply about our impact on the environment, and are excited to see this news this morning. It has helped highlight crucial issues and brought the announcement of change with Obama planning to create the largest ocean preserve in a massive stretch of the Pacific Ocean in the world. His aim - our global aim- is to protect marine life and habitats against activities which are harmful. These include banning, drilling and fishing. 

Often when reports like these come up in the news, the plans are thought to be too big for everyone to get involved with. Sometimes, they can be seen as something for those in power to think about, instead of something we all actively participate in. This needn't be the case. We definitely can all help reduce environmental changes in our own lives by taking simple steps. We here at SodaStream are very, very passionate about the reduction of plastic waste around the world. According to Kennth. R Weiss, 90% of ocean litter is plastic. We think this is just unacceptable and believe we can all make a difference; whether it means taking our own canvas bags to the shops, asking for a paper bag, going to the recycling plant at the weekends or even choosing to buy a SodaStream instead of hundreds of fizzy drinks in plastic bottles. 

People tend to forget that the ocean is bigger than what we see. There are huge amounts of waste polluting our oceans, covering a space larger than the state of Texas. This is known as the Secret Continent . It is a scary reality which is true. Although we don't see this mass level of pollution when we look out at the ocean, it does not mean that our plastic waste is not doing irreversible damage to our water. Take a look at the video below and have a think - all this plastic waste had to have been going somewhere? You can find it in our oceans.

As a company committed to helping everyone reduce their impact on the environment, we're really interested in hearing from you - what do you think about all of this? Have you any other ideas as to how to help people cut down on their plastic waste? Do you feel this is as important as we do? Let us know!

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